- The Advanced Diploma in Advertising and Marketing Communications Management is a 3-year program at Mohawk College.
- This program is well-recognized by industry professionals locally and nationally.
- Students will be specialized after the first year in a creative or business stream.
- The major components of the Advertising and Marketing Communications Management program are:
- Art direction
- Copywriting
- Layout design
- Basics of photography
- Graphic design
- UX app prototyping and idea generation techniques
- Students gain an understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.
- Students can test and apply course concepts through current software in the computer labs.
- Students also have an opportunity to participate in a seven-week field placement.
- The Graduate Satisfaction Rate for this college is 80%.
- The students may have job opportunities in:
- Advertising Agencies
- Client-Side Marketing Departments
- Print, Broadcast or Digital Media
- The Graduate Employment Rate of this college is 88%.