- The Graduate Certificate in Marketing Management - Digital Media is a 2-year program at Lambton College.
- Students will have the opportunity to apply to the Co-operative Education Program.
- This Graduate Certificate, is designed to provide students with both the theoretical and hands-on skills necessary in today's digital media marketing world.
- Curriculum will initially focus on the foundational knowledge in marketing that is necessary prior to integrating digital marketing strategies in businesses.
- The final term will enhance all learning outcomes through a research or co-operative education work term.
- The students learn the main topics of the business including:
- Business Analytics
- Professional Communications
- Trends in Digital Marketing
- Digital Marketing Presentation
- Online Marketing Communications
- Content Creation
- Online Marketing
- Students must have a GPA of 2.8 or greater to participate in a full-time Co-op work Term.
- International students who successfully complete their program of study at Lambton College may be eligible to apply for a Post Graduate Work Permit Program (PGWPP). The PGWPP allows students to gain valuable Canadian work experience.
- Career positions may include, but are not limited to: Communications Manager, Advertising Consultant, Media Coordinator, Marketing Manager, Web Marketing Consultant, Ebusiness Manager