• Postgraduate Certificate degree in Strategic Relationship Marketing at George Brown College is offered as a 1-year (2 semesters) program.
  • It is an online program offered on a full-time basis.
  • The graduate certificate program in Toronto provides students with foundational knowledge in marketing, with a focus on examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) strategies and techniques.
  • Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.
  • Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement.
  • In the final semester, students work on a capstone project based on a real business situation.
  • Students have to complete 2 semesters in-class in which  1 semester is consists of work experience.
  • This program makes use of industry-standard cloud-based software, so students will require a laptop computer.
  • It also requires the successful completion of one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid).
  • Either one will give students the practical experience employers value. The work term occurs after the end of the second academic semester.
  • George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process.
  • The average salary of the program goes up to 37,000 USD.