• The two-year program leading to a Diploma in Business Administration (Marketing) is designed to give students a broad background in business management with emphasis on the area of marketing. Graduates find employment in marketing, sales, retailing, administration, advertising, and general management.
  • Year 2 of the Business Administration (Marketing) and the Business Management (Marketing) programs is common.

    • Upon successful completion of the program, graduates will be able to:

    1. Analyze the marketing environment to develop a comprehensive marketing strategy with recommendations for implementation and monitoring of the strategy.
    2. Critically analyze and provide business solutions to marketing product, price, promotion, and distribution decisions.
    3. Integrate ethical marketing strategies and tactics for application in both domestic and global marketing environments.
    4. Create support materials for use in the implementation of a marketing strategy.
    5. Demonstrate application of the Conference Board of Canada employability skill