• St. Lawrence College offers a Graduate Certificate in Digital Marketing Communications for a duration of 1-year.
  • It is an on-campus program offered on a full-time basis.
  • The curriculum in this graduate certificate program focuses on digital strategy development.
  • The program will deepen the student’s marketing communications skills and develop new skills in planning and implementing IMC campaigns.
  • The courses may be offered in the classroom or lab, entirely online, or in a hybrid mode that combines classroom sessions with online learning activities.
  • Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics.
  • Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.
  • Students in this program must have a laptop computer, preferably a Mac laptop. As well, a USB key or external hard drive is needed.
  • Job areas for students include:
    • Client Services Account Executive
    • Copywriter
    • Web Producer
    • Digital Analyst
    • Digital Media Specialist
    • Social Media Manager
    • SEO and SEM Specialist, and more.
  • The average salary of the program goes up to 35,000 USD.