This program aims to train managers who, through a better understanding of the company and its markets, will be able to develop and implement a marketing plan. Its general objective is to bring the student to acquire theoretical and practical knowledge and to develop marketing skills that will enable students to develop a systematic management process adapted to his field of interest. The purpose of this program is to enable students with work experience or basic training in marketing or a related field to become familiar with the analysis and decision-making tools specific to this field.