- Diploma of Business Management specialising in Public Relations teaches all the skills needed for developing PR campaigns and briefs, managing social media, crisis communications, PR writing and campaign development.student will learn the role of sponsorship, leveraging advertising campaigns, crisis PR, client reporting and internal communications. student will prepare media material, understand mass media and learn about the importance and impact of social media in relationship building. The specialisation also explores PR in the context of other communication fields, including journalism, marketing and advertising.
- During the final trimester, student will take part in internship placement program. It is an excellent opportunity to build your professional network and whilst applying all of the practical knowledge you’ve gained throughout the course.