• A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry.
  • Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising, and distribution.
  • This course teaches students how to create, market, and manage commercial fashion enterprises in an ever-changing landscape.
  • Students will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship, and fashion retail and operations practices.
  • Elective options allow students to further develop their skills in sales and negotiation as well as entrepreneurial finance.
  • Throughout the course, students will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing them to launch or manage a fashion enterprise of their own.