In a world where companies are expected to operate 24/7, public relations is a fundamental function of any business. As all levels of society come under greater scrutiny, and consumers expect a higher level of integrity and quality control, companies and other organisations must work hard to build and protect their reputations. University Public Relations Major not only covers the essential business areas of accounting, business law and economics but also equips Student with the necessary  research, writing and management skills required by today’s public relations executive