The Marketing major requires students to complete 48 credit points in units of study, as follows:

(1) two 1000-level core units of study (12 credit points):

  • Marketing Principles
  • Marketing Research

(2) two 2000-level core units of study (12 credit points):

  • Consumer Behaviour
  • Marketing Insights 

(3) one 3000-level core unit of study (6 credit points):

  • Marketing In Practice

(4) three 3000-level selective units of study (18 credit points) selected from the following:

  • Advertising: Creative Principles
  • Building and Managing Brands
  • Industry and Community Project
  • International Marketing
  • Marketing Communications
  • Marketing Strategy and Planning
  • New Products Marketing
  • Services Marketing
  • Strategic Social Marketing.