• Marketing contributes to an organization’s profitability and sustainable performance while providing value for consumers and for society on a broader scale. Marketing management is a combination of specific actions, activities processes an organization uses to develop and implement its total marketing agenda. In our globalized world, marketing plays a significant part in every organization as a core business function driving organizational growth and success.
  • This major will prepare the student to operate and manage in rapidly changing markets, where organizations require a deep understanding of the strategic marketing issues that directly impact corporate performance. With strong analytical skills, creative ability, and a sound strategic focus, student will be prepared for marketing positions where students can use their knowledge and skills to make socially responsible, informed decisions.