• Equally practical and theoretical, this major incorporates the development and implementation of marketing plans and advertising campaigns, as well as conducting and interpreting market research. 
  • Stundent will explore areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing.
  • Practical projects may include developing marketing plans, implementing advertising campaigns, or conducting marketing research and developing marketing strategies.
  • The major involves comprehensive study with some of the best marketing academics and professionals in the country.
  • It is taught through a combination of lectures, tutorials, workshops and other in-class activities.
  • Combined with the Business School’s high-level industry partnerships, it balances theory, practice and future prospects for students looking for a career in marketing.