• Learn the essential practical, theoretical and technical skills necessary for digital communication. Students will learn the core communication areas of social media strategy, search engine optimization, digital content strategy, and web analytics.
  • Throughout this project-based course, students will cover all aspects of a web communication campaign, from developing digital personae to pitching ideas to a client. Students will learn how web communication works in business, society and in the political realm, while learning how to plan social media and digital communication campaigns for different target audiences.
  • Develop knowledge in web communication strategy, digital platforms (such as websites and social media) and data analysis so that students can maximize opportunities and reach in this continually changing professional landscape. This course has a very practical focus and students will learn through doing.