- This innovative degree provides with an industry-focused analysis of advertising and marketing communication by engaging with academic and professional sources from around the world.
- Students will explore a range of evolutionary communication processes to build professional knowledge and skills for today's competitive global environments related to advertising and promotional activities.
- Enrolling in this degree will offer the opportunity to develop advanced knowledge and transferable skills in advertising.
- Students will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.