• The program has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking and will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.
  • This program offers a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning.
  • It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines.
  • Students will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.
  • The graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.