• This course is designed to produce big idea thinkers who possess the flexibility to succeed in the dynamic world of advertising and brand communication. Breadth of knowledge is achieved with foundation studies that consider all key aspects of the industry and its impact on society.
  • Opportunities to specialise in strategic and creative roles during practice-led upper level units add the depth of knowledge required of future practitioners. Assessment tasks balance advertising and communication theory with practical learning experiences to produce career-ready graduates with well-developed analytical and technical capabilities.