• The University of Queensland offers a BA in Business Management - Marketing for a duration of 3 years.
  • It is an on-campus program offered on a full-time basis.
  • The courses in this major will teach students how to create value through brand management, service and relationship management, and digital and market research strategy.
  • The sample courses of the program include:
    • Introduction to Management
    • Introduction to Financial Management
    • Organisational Behaviour
  • Students will also gain insight into how advertising management operates in the context of artificial intelligence, ethics, and micro-targeting.
  • Students will learn through lectures, tutorials, and seminars.
  • After completion of the program, students will be able to apply their knowledge and creative methods to generate practical, relevant, and responsible marketing strategies for organizations.
  • The University of Queensland ranks 1st in Queensland for business and management studies by QS World University Rankings 2021.