• Analyse and create data-driven compelling stories via diverse social media platforms ( Facebook, Instagram, Twitter, and WeChat).
  • Develop a deep understanding of the digital creative economy and how platforms and artificial intelligence are transforming the media and communication environment.
  • Learn how to use and build tools to deliver advanced data visualization and analysis of audience behavior.
  • Design, implement and evaluate a research project that integrates and applies the advanced knowledge and skills developed across the course with a scholarly academic or industry focus.
  • Use cross-cultural communication skills to solve problems as a team in disruptive and volatile media environments.