• Develop tradeable knowledge and strategic thinking to advance or change student career.
  • Study corporate media strategy and tactics; public relations management; and their choice of corporate and investor relations, community consultation and engagement, public relations campaigns or issues and crisis management. Student can also choose an elective unit from Advertising, Marketing, and Public Relations.
  • Prepares for a career as a public relations manager and consultant, special event manager, promotions manager, media adviser, information officer, or corporate communications officer.
  • Opportunities to progress on to the Master of Business.