• Learn from industry professionals in market research and consumer behavior, pricing and placement strategies, and the world of e-marketing and integrated communications.
  • Opportunities for work placements in consultancies, government, corporate settings, and community groups.
  • Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
  • Prepares student for a career as an account executive, creative writer, market research manager, organizational communication specialist, publishing professional or events coordinator
  • Students can also study this major as part of QUT's new Bachelor of Business-International degree, which includes one year of compulsory overseas studies.