• Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
  • Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers, and Art Directors Association and the Australian Direct Marketing Association.
  • Prepares student for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
  • Students can also study this major as part of QUT's new Bachelor of Business-International degree, which includes one year of compulsory overseas studies.