• Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.
  • Graduate with specialist knowledge in a growth area, and understand the function and influence of the media industry, as well as developing skills that are transferable across industries.
  • Gain industry experience through internships and work placements in government departments and agencies as well as media, advertising, and public relations organizations.
  • Take advantage of rising demand for the combination of digital management and analytical skills with the business project and planning roles across industry and government.