• Students will learn the creative skills that advertising and public relations demand.
  • With so many new media channels emerging and constantly evolving, there's a broad range of skills that will require including written, oral, visual and interpersonal that are transferable across industry sectors.
  • Advertising professionals are creative communicators who find solutions to meet the needs of clients and consumers. Public relations professionals manage the relationships between organisations and the people they rely on.
  • Together, advertising and public relations help organisations change stakeholder behaviour through story-telling that is compelling and ethical.
  • In this course, students will learn the creative skills that advertising and public relations demand. With so many new media channels emerging and constantly evolving, there's a broad range of skills that student will require including written, oral, visual and interpersonal that are transferable across industry sectors.  
  • They will be equipped to create and plan campaigns, manage reputations and relationships with a variety of stakeholders. The course will also enable them to use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.