- Students will combine a creative engineering approach with industrial design innovation.
- Students will graduate with a unique ability for innovation and creativity in Industrial Design whilst working within the principles of engineering.
- Students will learn through project based design studios and technical learning studios and learning through making, as the degree takes a hands-on approach to teaching that uses advanced technologies such as 3D printing, whilst also experiencing traditional engineering learning to give students the chance to develop both engineering knowledge and professional practice and design skills and bring them together for project work wherever practical throughout the degree.