Question

Which term is commonly used to describe the strategy employed by firms where they reduce the product size or quality while maintaining the same price?

• A. Reduflation
• B. Skimpflation
• C. Shrinkflation
• D. Inflation
• E. Deflation

Hint:

Shrinkflation is common in industries like food and beverages, where packaging may shrink, but the price stays the same.